Alex C. Ellison

Hildebrand is a Boston-based non-profit that helps families find housing. I lead the design of their FY 2022 annual report, collaborating with Julia Rand of Bayerand Design & Consulting. Hildebrand provided a color palette but had no detailed brand standards. Analyzing their website’s typography and photo style, I incorporated these into my design while refining their previous cover concept. I also recreated their logos as print-ready vectors.​ I worked directly with Hildebrand to communicate their achievements and mission, using imagery to evoke a homey feeling while highlighting families of color, and incorporating their revisions along the way.