top of page

Gender Freedom Society Branding, 2024

About the Project

I'm working with the new transgender rights non-profit Gender Freedom Society on a starter brand guide and simple website (yet to launch).  The design above was my personal favorite of 3 directions I presented. The research phase, we decided the brand should feel comforting, hopeful, friendly, and joyful. I used a rounded, playful, sans-serif typeface (HWT Artz) to bring joy and friendliness. The sophisticated yet whimsical color palette evokes comfort, and hope. The palette began as a modern mash-up of the trans pride and non-binary pride flags. The shape of the words also evokes a flag, representing pride and community. 

Skills Utilized:​
  • Logo Design

  • Typography

  • Brand Research

  • Brand Design

  • Stakeholder Collaboration

  • Color Theory

The design below was another option I presented and the one the board ultimately landed on. This one has a pictorial mark, which they liked for merchandise and educational content. It is based on the transgender symbol on the right. The upper-left arrow combining the male and female symbols has been re-oriented to point up, representing our community rising above hate and discrimination together. The color palette is more saturated, but otherwise has the same origin story as the previous design. 

Gendersign.svg.png
bottom of page